Who We Are


Founder, CEO “The Wolf”

Alyson Caffrey is the founder of Operations Agency and co-creator of the Operations Simplified™ Framework. She's commonly referred to as ‘The Wolf' among our clients because she just gets shit done. Alyson is best known for helping streamline the back end ops for a multitude of brands, but mostly digital and creative agencies. 
As a fractional COO for many high-growth businesses, Alyson fell in love with the results that clear ops bring to a service business. She and the team at Operations Agency are determined to help businesses thrive, serve more clients and create global impact. Alyson enjoys being home with her husband, Steve and pup Lucy and in her free time can be found experimenting in the kitchen or listening to podcasts.


Lead Operator “Mad-Dog”

Madison grew up in Rural Vermont, but now lives in Silicon Valley and loves every minute of it! She holds a BA in Anthropology from the University of Vermont and an Emergency Medical Technician license. Madi has a serial volunteer record including a service trip to St. Lucia to teach special needs children about sustainable gardening and healthy eating. She's a sucker for sushi, hiking, biking and seltzer water. Her Dachshund, Lily, loves chips. Yes, chips.


Team Lead, “The Hype Woman”

Kelly lives in Little Rock, AR with her golden retriever, Homie and husky, Freki. Kelly was born and raised in rural Arkansas by parents fresh out of New York City which results in the quick-witted, southern drawl you can hear today. Kelly has worn many hats professionally most recently acting as Corporate Human Resources Analyst for a large and rapidly growing finance firm. She loves most when she is able to combine statistical and analytical data with creative and innovative solutions. Kelly studied at Arkansas Tech University where she earned her degree in Professional Studies and her masters in drinking margaritas on patios!

Tony Collins

Lead Strategist ‘The Social Butterfly’

Tony is from Oklahoma, the Oklahoma Panhandle to be exact. Tony currently lives in Colorado Springs with his Rottweiler, Bubbles. Tony and Bubbles are best friends that spend every day together! Tony was Vice President of Operations for one of the largest multi-state cannabis operations in North America. Tony was in charge of taking over new facilities, writing processes/procedures and implementing those company procedures to over 150 employees. In his career he helped multiple cannabis companies reach seven figures by implementing processes and procedures to every step of their business. His hobbies include photography, dog duties, hiking the beautiful trails of Colorado, and meeting new people!

Lauren Cottam

Administrative Assistant “The Glue”

Lauren is a native of Franklin, Tennessee. After earning her BA in Business Administration from the University of Tennessee, she began her career in the promotional products industry in both sales and office management. She was soon led to Nashville where she found her love of the events industry through roles at Vanderbilt University Medical Center and with the luxury events company, Sage Nines Event Productions. She and her husband, Jeff, are the proud parents of two rambunctious boys, Carson (4) and Cannon (2). When not spending time with her family, Lauren enjoys running, being on the lake, traveling, and cake decorating.

Piper Bateman

Community Manager

Piper is from Fallston, Maryland, and currently resides in Nashville, TN where she moved to after graduating from Saint Joseph’s University in Philadelphia with a BA in Communications and Digital Media Studies. Prior to joining the Operations Agency team, Piper has experience as a free-lance social media consultant for various clients. Piper is also a professional musician and spends most nights performing in downtown Nashville. In her free time, you can find her writing music, learning new instruments, and spending time with friends and family.