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The fatal flaw in agency Project Management

Mar 13, 2024

Welcome, agency owners! Alyson Caffrey here, founder of Operations Agency and today, I'm diving into the number one project management mistake that could be silently sabotaging your agency's success. Let's unravel the mystery and explore how consistency is the key to unlocking agency excellence.



The Silent Agency Killer

 

Inconsistent project management. 

 

You might be thinking it's your team, the tools, or the setup causing havoc in your projects, but the real culprit is inconsistency. 

 

This is the silent killer that could be undermining your agency's potential and demoralizing your team.

 

If you want the quick and dirty 3-minute version of this, check out my 3-minute ops tips video on The Hidden Business Killer: Inconsistency

 

 

 

Common Misconceptions

Often, agency owners blame various factors for project hiccups – the team, tools, setup, or check-in cadence. 

However, the real villain is inconsistency in project types and components. 

Whether you're dealing with client projects or internal initiatives, inconsistency can lead to chaos.

The Root of the Problem

The heart of the issue lies in not selling the same or similar project components consistently. 

 

 

Each project becomes a unique entity with different structures, tasks, and people involved. 

 

 

This inconsistency creates a challenging environment, hindering skill development and making it difficult to transition team members between projects seamlessly.



Call to Action: Embrace Consistency

 

Recognizing the problem is the first step. Now, it's time to take action. 

 

Embrace consistency in running your projects, both for clients and internal initiatives. 

 

Establish a uniform project structure, task management system, and communication cadence. 

 

 

This ensures that every project, despite its unique elements, follows a consistent pattern.

 

 

Implementing a consistent project management approach offers several advantages. 

 

 

Firstly, your team can become experts at handling specific project types, fostering efficiency and skill development. 

 

 

Secondly, if a team member transitions out of a project, replacing them with someone from another department becomes more manageable because of the standardized approach.

 

A simple guide to infuse consistency Agency-Wide

 

  • Define a Standard Project Structure 

    • Develop a template or framework that serves as the foundation for every project. This includes task lists, timelines, and communication protocols.

  • Establish a Uniform Communication Cadence 

    • Ensure that communication flows consistently across all projects. Whether it's team meetings, client updates, or internal check-ins, follow the same rhythm.

  • Encourage Skill Specialization

    • Allow team members to become specialists in handling specific project types. This reduces the learning curve for new projects and enhances overall project performance.

 

By prioritizing consistency, you'll witness a transformative impact on your agency. 

 

Projects will run smoother, team members will adapt more efficiently, and the overall morale will soar. Consistency is the secret sauce that can elevate your agency to new heights of efficiency and longevity.

 

 

In conclusion, the number one project management mistake can be eradicated by introducing consistency. 

 

 

Set a focus on standardizing your projects, aligning structures, and unifying communication practices. 

 

 

This simple shift can bring peace to your agency's operations and contribute to its long-term success.

If you want the 17-minute training for Digital and Creative Agency Owners on how to set up their Operations, DM me “17” and I’ll send it to you absolutely FREE! 

Stay tuned for more quick and practical operational tips. Until next time!